Advantages of Combining Customer Care and Engineering

On the face of it, automotive engineering and customer care have little to do with each other. Of course, everything that engineers do is aimed at satisfying the customer and offering higher and higher value, but the two disciplines of engineering and customer care seem to be on two different ends of the spectrum. One would imagine that the engineers do their job and then it is the role of customer service department to interact with customers and deal with their issues. However, if you are willing to look a little beyond the surface, you will find that combining engineering and customer care can be highly advantageous to both the automotive industry as well as the end customer.

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